400 FT · THE FOUNDING COHORT
300 numbered. Then never again.
A first ascent is the first successful climb of a route. It happens once. Every later climber is a repeat — that's not a slight, it's just what the words mean. It's also exactly what being early to something is worth.
The first Marko run is numbered 001 to 300. When they're gone the cohort closes and we don't reopen it, extend it, or quietly add "just a few more." A cap only means anything if it closes.
What comes with a number
| Your number | Permanent · 001–300 |
| In the box | Numbered card + patch |
| Founders page | Your name, for as long as the brand exists |
| Future drops | First access, automatically, forever |
| Drop 002 | You vote on the colourway |
Why we're not discounting it
We looked hard at running a founding discount and decided against it. At the volumes we're making, a deep discount would come out of the build quality — thinner fabric, cheaper construction, the exact compromises that make new brands forgettable.
So the number isn't a coupon. It's a record that you were here first. We think that's worth more, and it's certainly more honest than a fake sale price.
Straight answer on the risk
We're new. You can't verify us the way you'd verify a brand with ten years of reviews, and anyone telling you otherwise is selling something.
What we can offer is simple: there is no waiting list. Everything on the site is in stock — you order it, we make it, we send it. No deposit, no ship-by date you have to trust us on, nothing to hold. Free size exchanges within 30 days, a full refund if the garment isn't what we said it was, and card payment dispute rights that have nothing to do with us.